Tesco shoppers in Milton Keynes urged to support food allergy campaign

Tesco shoppers in Milton Keynes are being urged to join a food allergy campaign.

Starting tomorrow (3 June) and running until next Sunday (11 June), Milton Keynes residents can participate in a in-store fundraiser.

Donations will help fund medical research into food allergies.

For the fourth year running, Tesco is working with The Natasha Allergy Research Foundation to help raise awareness and support medical research into food allergies by contributing 10p from every Tesco own brand Free From product bought in stores and online throughout the week.

All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and help children, and adults, lead safer and more fulfilling lives.

Also, the campaign aims to increase awareness in Milton Keynes about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse OBE, following the tragic loss of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds not listed on the packaging.

Tanya, said: “We’re thrilled that Tesco is supporting us for the fourth year running, helping us raise essential funds to deliver our mission to #MakeAllergyHistory and better the lives of up to 3 million people in the UK living with food allergies."

Sue Couter, healthy and sustainable diet campaigns at Tesco, added: “We are delighted to continue supporting the important work of the Foundation. There are now more than 175 products in our own brand Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome shoppers in Milton Keynes to try these products while helping raise money for a fantastic cause.”

At the Third Sector Awards the Natasha Foundation was voted Breakthrough Charity of the Year.

Campaigns led by the charity have been debated in Parliament. The charity believes there should be more specialist allergy clinics in the UK and across the world.

The not-for-profit organisation also advocates for more specialist allergy doctors and consultants, and mandatory training in allergies for all GPs.