A LEGAL eagle inspired by the experiences of a friend’s mother who suffered domestic abuse has scooped a major national award.
Toni Moore’s practice, Adams Moore, offers support services for the most vulnerable people in society, while she is also chairman of two separate domestic violence forums.
Her success is based on memories of her friend’s mother, who fled violent domestic abuse only to be murdered when, encouraged by her legal aid, she returned home.
Now Toni’s growing firm, which has offices in Silbury Boulevard, Central Milton Keynes and Queensway in Bletchley, as well as Bedford and Luton, has helped her win the NatWest everywoman Award.
The gong recognises the most passionate and dedicated woman business owner, who the judges feel has overcome significant challenges to achieve outstanding success.
Adams Moore, of which Toni is managing director, is now worth £2million.
A teenage mum at just 15, Toni had to show character to raise her son and study at school and then for a degree.
She established her practice in 2004 with the aim of challenging society’s perception of legal practice by developing a company reputation based on warmth, compassion and a team of staff who put their clients first.
She also recently won the entrepreneur of the year award at the recent Rising Stars Bedfordshire and Luton Business Excellence Awards, sponsored by Premier Newspapers, which includes Milton Keynes Citizen.
Karen Gill MBE, co-founder of everywoman, said: “I am delighted to present Toni Moore with the NatWest everywoman Award. She is truly an extraordinary woman.”
The award judges were told that Adams Moore has a strong emphasis on taking on the more challenging safety and emergency work.
Staff undergo training for risk assessments and soft skill training, offering a 24 hour emergency line, manned in several different languages, offering same day appointments and free counselling for clients – all provided at the practice’s own expense.
By offering supportive services for the most vulnerable, they have always endeavoured to differentiate themselves from their competitors by focusing holistically on soft people skills, not just hard legal training.
Toni is also a Trustee of Women’s Aid and the CAB.