Build-a-Bear fro Children In Need

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Following the success of last year’s campaign that sold over 11,500 bears, Pudsey and Blush Bear will once again be making a star appearance at Build-A-Bear Workshop® stores nationwide.

Pudsey and Blush fans will be able to make their beary own BBC Children in Need mascot at the Build-a-Bear Workshop® store in Milton Keynes with £5 from the sale of each Pudsey and Blush Bear going directly back to the national charity Appeal. Blush Bear who is Pudsey’s ‘BBF’, likes playing the drums and dancing and is on hand to help Pudsey with his busy fundraising schedule, lending him a well needed paw when he needs it. Blush loves to have fun and comes with magnetic paws to help her cover her rosy cheeks.

New for this year is Pudsey, who has been re-designed to feature a cute spotted heart, a t-shirt with an all new BBC Children in Need design and a pair of Pudsey slippers and pyjamas. Blush is getting a make-over too with a pretty new pinafore dress. An additional £1 from the sale of the t-shirt, slippers, pyjamas and dress will also be donated back to the charity.

In 2010, Build-A-Bear Workshop donated £135,000 to BBC Children in Need through the sale of Pudsey and Blush Bear and this year they’re hoping to do even better with the addition of new clothing for the furry pair. Every penny raised helps to make a positive difference to the lives of disadvantaged children and young people right here in the UK.

Guests will now be able to make and stuff their beary own Pudsey and Blush Bear, add a heart – a Build-A-Bear Workshop trademark – and if they choose, dress them in outfits.

Guests can also play together online for free with their new furry friends at Bearville.com™, the company’s virtual world and entertainment destination. Guests who purchase a Pudsey or Blush Bear can also register them at Bearville.com.

Guests can support the cause by purchasing a Pudsey or Blush Bear from any Build-A-Bear Workshop store nationwide or from the company’s website at www.buildabear.co.uk.

Pudsey Bear will retail at £15; Pudsey Bear t-shirt at £5; Pudsey Bear Pyjamas at £10 and the Pudsey Bear slippers at £4.50 each. Blush Bear will retail at £15; Blush Bear t-shirt at £5; and the Blush Bear dress at £10 each.