A CAMPAIGN to encourage non-bus users has been launched by Milton Keynes Council – less than a day after it agreed to cut bus subsidies in the budget.
Arriva joined forced with the council to launch the ‘Get on Board’ scheme in Midsummer Place yesterday.
But the initiative kicked off just a day after the council budget was agreed on Wednesday night, cutting bus subsidies by nearly £400,000.
To promote ‘Get On Board’ 63,000 leaflets will be posted to homes within a 400m radius of the 2, 4, 5 and 8 services, encouraging people to use the bus rather than a car to travel around Milton Keynes.
Councillor John Bint, portfolio holder for Transport and Highways said “We are committed to promoting sustainable transport options as set out in the Core Strategy. As Milton Keynes grows we need to ensure that we are providing sustainable transport options that are both environmentally friendly and meet the needs of all residents.”
The Get On Board launch coincides with the introduction of eight new electric buses to be used on the 7 service between Wolverton and Bletchley, via Central Milton Keynes.
Plans to create a bus travel app for Milton Keynes are already in place which will make it even easier for passengers to find out bus timetables quickly.
For more information on the project, visit www.getonboardmk.co.uk