A new IT company based at Bletchley Park secured more than £100,000 of new overseas business by representing the UK at an event during the 2012 Olympic and Paralympic Games.
Coveritas, specialists in products which find bugs in software which can cause system crashes, took part in the British Business Embassy ICT summit.
The firm is featured in a new report that shows the UK economy has seen a £9.9bn trade and investment boost from the London Olympic and Paralympic Games, one year into a four-year programme of activity and events.
The boost comes from businesses like Coveritas winning additional sales and new foreign investment in the last year, since UK Trade & Investment’s British Business Embassy at Lancaster House hosted a Global Investment Conference and a series of 17 business events.
Coveritas was invited by UKTI to be part of a visual presentation about UK small and medium sized enterprises at the event.
Sean Redmond, co-founder and chief executive, of Coveritas, said: “UKTI’s support has been simply outstanding. The British Business Embassy was a real trigger event for us in so many ways.
“It gave us an opportunity to make valuable connections, establish business relationships and raise our profile with top decision makers.
“The fact that we were selected to represent the UK at this prestigious event was in itself a real selling point, giving potential clients the confidence to work with us.”
Prime Minister, David Cameron, said: “This £9.9 billion boost to the UK economy is a reminder to the world that, if you want the best, if you want professionalism, if you want jobs done on time and on budget then you should think British.
“With companies across the country we are harnessing the Olympic momentum and delivering the lasting business legacy of the Games that will help make Britain a winner in the global race.
“But that’s not where the good news ends. The games are also delivering a strong social legacy. Last summer, Games Makers changed the way Britain views volunteering. Since then, thousands of people have been inspired to get involved with their local sports clubs. Tonight in the park, Join In will launch a summer of events, which will unleash an army of 500,000 people up and down the country to turn up, take part and Join In.”
South East regional director for UKTI, Lewis Scott, said: “Hosting the Games really did put ‘Brand Britain’ on a world stage and has been a positive platform for our local companies to increase their overseas sales, backed by the help and support of local UKTI teams.”