Chance to pitch your product to John Lewis!

Former City gilt trader Julia Hunter launched her own range of outdoor waterproof cushions, Oily Rag, in John Lewis, Milton Keynes, and other stores this week. The launch coincides with the PitchUp competition, which will see another 12 British start-ups pitching their products to John Lewis buyers on April 9. Closing date is March 10.
Former City gilt trader Julia Hunter launched her own range of outdoor waterproof cushions, Oily Rag, in John Lewis, Milton Keynes, and other stores this week. The launch coincides with the PitchUp competition, which will see another 12 British start-ups pitching their products to John Lewis buyers on April 9. Closing date is March 10.

Retail start-up businesses have got until Sunday (March 10) to enter for the chance to sell their products to shopping giant John Lewis.

Twelve British start-ups will get the chance to convince buyers from the department store to stock their products at a face-to-face session on April 9.

Milton Keynes is one of the first John Lewis stores in the country to stock cushions and outdoor products made by a home-based mum-of-three who won a pitching competition.

Former gilt trader Julia Hunter started her Oily Rag business two years ago from home as a side line, pitched her ideas for the cheerful cushions, waterproof bunting and tablecloths to John Lewis after entering a PitchUp competition run by national enterprise campaign StartUp Britain.

Nicola Gidlow, Outdoor Living buyer at John Lewis, said: “The PitchUp initiative with StartUp Britain has been a fantastic way for us to identify and support talented and aspiring start-ups. We have been overwhelmed by the popularity of PitchUp and look forward to seeing the next round of pitches very soon.”

Emma Jones, co-founder of StartUp Britain said: “Julia has done what every retail start-up would love to do – and it all happened because she entered our PitchUp competition. We’re looking forward to seeing more success stories like Julia’s as we take the competition forward into 2013.”

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