Engine supplier’s contract drives success for marketing firm

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A marketing communications company has picked up a big international client in a three-way tender process.

RSM, in Calverton Lane Barn, Calverton, near Milton Keynes, has been appointed by the multinational €3.2 billion turnover FPT Industrial.

FTP Industrial is a big player in the automotive sector being a part of Fiat Industrial S.p.A. It supplies engines, axles and transmissions to the commercial vehicle, construction, agricultural, marine and power generation sectors, with brands including Mitsubishi Fuso, Ford, Hyundai, Iveco, New Holland, Caterpillar Marine and Perkins.

FTP Industrial employs 8,000 people worldwide across 10 plants and six research and development centres. Its commercial and service network supports nearly 100 countries.

RSM will be providing international PR support on both a corporate level and across its products.

Douwe Hilarius, operational marketing and communication manager at FPT Industrial said the company was excited to begin work with RSM to expand brand awareness.

Joseph Wheeler, managing director of RSM, said: “We’re looking forward to getting under the skin of FPT Industrial to help increase brand awareness and achieve the company’s business goals.”

RSM clients within the field already include Automobili Lamborghini, Haymarket, Mercedes-Benz, smart and leading Aston Martin specialist DJ Smail.