Furniture retailer’s new owner moves operations from Milton Keynes to Dunstable

Aamir Ahmad has saved furniture retailer Dwell from administration. Pic Andy Carver, www.andycarver.co.uk
Aamir Ahmad has saved furniture retailer Dwell from administration. Pic Andy Carver, www.andycarver.co.uk

A furniture retailer has been saved from administration by its former owner who has moved operations from Milton Keynes down the A5 to Dunstable.

Administrators Duff & Phelps secured the sale of Dwell to Aamir Ahmad, who founded the company with family and friends in 2003 only to stand down last year. In the region of 150 of the company’s 300 jobs were saved.

Mr Ahmad has stepped back into the business which has its distribution and management functions at Coin Furniture Limited, in Foster Avenue, on the Woodside Park, in the Bedfordshire town.

Dwell currently doesn’t have any presence in Milton Keynes, where it used to be based in Harding Road, Brinklow, with outlets in Patriot Drive, Rooksley and thecentre:mk.

The new owners are putting a huge effort into customer liaison. The old company had not been able to obtain working capital and dramatically closed down on June 20, shutting all its shops across the country and closing its website, leaving people with unfulfilled orders and credit card bills.

Now however, the new company has reopened five stores as well as the website http://dwell.co.uk and is in discussion with landlords trying to open more locations. Its Twitter account @dwelluk is busy encouraging customers of the old Dwell to contact its care department for help and advice. This includes help in how to contact credit card providers to claim money back.