Giraffe restaurants taken over by Tesco

editorial image

Award-winning restaurant group Giraffe, which has an outlet in Silbury Arcade, Milton Keynes, has been acquired by Tesco.

Tesco has bought a 100 per cent stake in Giraffe for £48.6million as part of its strategy to create compelling retail destinations where customers can meet, eat and drink, as well as shop.

The first Giraffe restaurant to open next to a Tesco store will be near London.

The first Giraffe opened in Hampstead, North London in 1998 and the group now consists of 48 sites nationwide, including franchised sites at Heathrow and other UK airports as well as one in Dubai.

Kevin Grace, group commercial director at Tesco said: “We invest in businesses that add value for our customers online or offline; as we’ve done with Harris + Hoole, Euphorium, blinkbox, and now Giraffe.

“We have the opportunity to develop some of the space in our larger stores to create retail destinations that offer customers even more choice. Giraffe is hugely popular with a wide range of ages and particularly families – we think our customers will love it.”

Russel Joffe, managing drector and founder at Giraffe said: “This move will allow us to introduce Giraffe to a wider audience, presents great opportunities for growth and for the team to be involved in an exciting stage in our brand’s development. It will be very much business as usual at Giraffe.”