Clients past and present joined staff and friends of Interdirect at a celebration to mark the company’s 18th anniversary.
A total of 50 guests attended the event at the Hub to enjoy a champagne reception and canapés. There was also a chance to go down memory lane thanks to a timeline of Interdirect’s company milestones and industry events, displayed around the venue alongside a show reel of some familiar faces from the ID team.
Nicholas Mann, founder and managing director of Interdirect said: “After 18 years, a period of retrospection is, I guess, appropriate.
“It helps us to take stock and to develop the confidence and enthusiasm to push on into the future. Interdirect’s evolution shows that we dare to be first, we dare to be different and this outlook is one we’re carrying forward with us into our 19th year and, hopefully, many more years to come.”
“As I reflect on the history of Interdirect, sure the faces have changed and certainly the technology has changed, but throughout several significant constants become apparent; our dedication to finding innovative solutions; our commitment to possessing the right knowledge to tackle our clients’ challenges; our confidence to say “yes we can”; and beyond all our commitment to winning future business by pleasing our existing clients.”
“I’d like to thank everybody at ID18; my teams past and present who, although it’s a cliché, I couldn’t have done this without; our clients without whom we wouldn’t have lasted 18 months, much less years; and also the extended Interdirect family, your support has been tremendous.”
Fulfilling its reputation as a vibrant and innovative full service agency, Interdirect implemented a multi-channel social media campaign during the build-up to ID18. #ID18 consisted of 18 tweets with a twist from @Interdirect, giving followers the opportunity to win 18 prizes, worth £18, for 18 days, simply by replying with the hashtag. The Twitter competition proved a great success with followers increasing by 26%, combined with consistently high interaction rates. Tweets collected from the #ID18 campaign were featured on a live Twitter feed at the event, allowing guests to tweet their birthday wishes to Interdirect straight from their smartphones.
The agency also teamed up with Whittlebury Hall, to give Facebook fans the chance to win a spa break for two through a bespoke Facebook application, designed and developed by Interdirect. To find out more visit www.facebook.com/Interdirect before December 9.