Jewel in the crown for PR agency

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A new jewellery brand has set up base in Milton Keynes and appointed a local PR and marketing agency to build the brand.

AiJade Jewellery, in Exchange House, Midsummer Boulevard, as well as London, mainly uses Chinese jade accessorised by 18ct gold and sterling silver.

The company aims to create new fashion trend in the UK and has appointed Fridays-Group.com, of Interchange House, in Howard Way, Newport Pagnell, to help it achieve that.

AiJade Jewellery’s UK President James Wang said: “Having established our UK base in Milton Keynes our priority was to appoint an agency that could establish and grow our brand using every channel from digital and national press through to trade, exhibitions, broadcast and media buying. After careful consideration we selected the team at Friday’s and they’ve already opened lots of doors for us.”

Friday’s MD Richard McCann said “This is our second big new client win of the year which is a great first quarter! We’re enjoying working with AiJade; they’re clever and creative people and their new collection to be launched at the Jewellery Show in London brings a fresh young design approach to an 8,000 year old tradition.”