Marketers used their grey matter to win award

Graymatter Ltd has been awarded a commendation in the national Drum Marketing Awards for work for Vauxhall.
Graymatter Ltd has been awarded a commendation in the national Drum Marketing Awards for work for Vauxhall.

A creative agency from Milton Keynes has scooped a commendation for one of its integrated marketing campaigns.

Graymatter, based in Davy Avenue, Knowlhill, won the commendation in the Drum Marketing Awards for its work for Vauxhall Fleet, a division of the Luton-based automotive giant.

The ‘icon’ campaign has been credited for helping lift Vauxhall Fleet to number one slot in a competitive marketplace.

The campaign involved a multi-media onslaught across all channels and media, including digital, advertising, direct mail, apps and trade shows.