TWO Milton Keynes-based retail brands and their customers have raised £3million for the Teenage Cancer Trust in just 21 months.
Argos and Homebase, both part of Home Retail Group, has held fund-raising events, including a naked calendar and a Mad Hatters Tea Party, to go towards 22 teenage cancer units in NHS hospitals in the UK and Ireland.
Home Retail Group, which has its head office in Avebury Boulevard, had set a target of £2.5 million for the Teenage Cancer Trust, which is the company's official charity partner.
Teenage Cancer Trust has also benefitted from gift-in-kind donations and volunteering from employees, as well as raised awareness as a result of being present in over 1,000 stores across the UK and Ireland.
Young cancer patients have also been involved in the partnership, opening new Argos stores, taking part in work experience opportunities at Argos’ home shopping channel, Argos TV and providing the voices for Homebase in-store radio adverts.
Terry Duddy, chief executive of Home Retail Group, said: “Teenage Cancer Trust has really struck a chord with our people across the Group who have gone to remarkable lengths to help raise money and make a difference to the lives of young people affected by cancer in the UK and Ireland.
"The fact that we have reached and exceeded our original target of £2.5 million earlier than planned is testament to the hard work and dedication of all involved.”
The fundraising has contributed towards the costs of creating and maintaining 162 essential beds in Teenage Cancer Trust units, which over the course of an average year would enable approximately 4,176 inpatient stays and 5,568 outpatient visits by young people with cancer.
Simon Davies, chief executive of Teenage Cancer Trust said: “These vital funds are making an enormous contribution towards our goal of reaching every young person with cancer and we can’t wait to see if we can reach the magic £4 million milestone by the end of our partnership in February 2013.”
For further information about the partnership visit www.teenagecancertrust.org/homeretailgroup