Mobile sales growing sharply for pizza firm

Domino's iPhone app
Domino's iPhone app

Pizza sales on mobile phones have been rising sharply for a Milton Keynes-based company.

In its most recent set of interim results, Domino’s Pizza Group, based in West Ashland, said mobile sales were up by 46.9 per cent, now accounting for 18.5 per cent of the £62.8million of its total online sales.

Online sales are continuing to increase for the franchise business and in the 13 week period to September 23 they rose by 39.3 per cent and have reached £184.9m for the year to date, compared with £129.9million in 2011. Sales in the company’s 660 mature stores in the UK and Republic of Ireland also grew.