Non-market forces are a key to business success, Milton Keynes leaders to hear

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Business leaders in Milton Keynes will be offered ways to engage with “non-market” forces at a free breakfast meeting.

The Open University’s Business Network Breakfast Briefing will be told the most successful organisations align market and non-market strategy to achieve and sustain competitive advantage. “Non-market” strategy considers how managers anticipate, pre-empt and respond to the cultural, social, political and regulatory arenas.

The briefing is on September 24 at the Open University in Milton Keynes, starting at 8.00am. Email: ou-business-network@open.ac.uk