Shoppers can expect the VIP treatment at Topshop

Topshop opened today
Topshop opened today

One of Milton Keynes’ Top Shops has re-opened following a four-month, mega-bucks makeover, writes Xenia Rimmer.

Topshop, which shares its space with Topman and Miss Selfridge, has now muscled its way into the former home of Game.

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The store, part of the Phillip Green-owned Arcadia empire, has waited three years for the go-ahead.

“The plans were finally confirmed in mid 2012 and we certainly needed it,” said deputy manager Emma Foley.

“I don’t have an exact figure yet, but it cost a lot.”

With Topshop now more accessible on the ground floor and Topman tripling its floor space, the store now has a more “premium look” explains Amy Robb-Turvey, brand manager.

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The team now also has an entirely new structure, with fresh staff brought in to take care of the visual and creative running of the store. The renovation has also created 20 new jobs for Milton Keynes. The most obvious new additions, however, are Lola and George, the store’s resident Zebras.

“Customers can now expect an even better experience,” said Emma.

“While the site was out of use, our staff underwent weeks of training, as well as team building and have learned to become fashion role models.”

With over 50 members of staff at work today, shoppers can expect to receive the VIP treatment.

This weekend sees customers being offered free manicures and tote bags, as well as a turn of the exclusive Fashion Gumball Machine, which gives lucky spenders the chance to win anything from an iPhone case to £100 in vouchers.

“We’re on a much bigger scale now and are able to offer a more tailored stock package to our customers,” said Amy.

“We’ve definitely got the edge over our competitors, now.”

She’s not alone, it seems. “I don’t know where to start... It’s amazing,” said shopper Bianca Culver.