A MILTON Keynes shopping centre has won a top marketing award for using footstep power to keep 1,000 Christmas tree lights on.
Midsummer Place Shopping Centre’s festive tree was developed with sustainable technology innovators, Pavegen Systems, to harvest kinetic energy from ordinary footsteps.
Midsummer Place beat off competition from 30 shopping centres across the UK, including Westfield London, Brent Cross and The Trafford Centre to win the events category of the retail marketing industry’s Purple Apple Awards.
Milton Keynes’ own self-styled Fashion Quarter’ was picked by judges who labelled it ‘a fabulous way of making ‘green’ fun”’
The glamorous black-tie event, held on May 13 at The Brewery, London was attended by over 400 people from the marketing and retail industry.
Martin Hindson, Midsummer Place’s centre manager is delighted to have received recognition.
He said: “Midsummer Place is committed to sustainability and protecting the environment wherever possible, and the Kinetic Christmas tree was a great way to promote this message to our shoppers.
The interactive process of illuminating the lights was incredibly popular with visitors to the Centre and, as a world first, it attract a considerable amount of attention.”
Midsummer Place Shopping Centre hired the help of ‘Elf + Fitness’ instructors to get shoppers walking across special paving slabs installed in the centre and promote a healthy holiday cheer with festive fitness sessions around the tree from December 10-24.
Further information about Midsummer Place can be found at www.midsummerplace.co.uk