Success is in the bag for Charlotte

Charlotte Jamme designed her own bag while living in Vietnam after she struggled to find a suitable bag she could use when travelling back to the UK with her two children.
Charlotte Jamme designed her own bag while living in Vietnam after she struggled to find a suitable bag she could use when travelling back to the UK with her two children.
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A MUM of two from Milton Keynes was so fed up with tiny handbags that she designed her own more practical model.

Charlotte Jamme designed her own bag while living in Vietnam after she struggled to find one she could use when travelling back to the UK with her two children.

None of the bags on the market were stylish and big enough to accommodate everything she had to cart around for two toddlers.

In July 2011 Charlotte and her family relocated to the UK and launched Mia Tui, based in Great Linch, Middleton, to the British market in October using social media and consumer events.

Mia Tui means ‘my bag’ in Vietnamese.

The first 200 bags were made in 2010 and sold out in six weeks. The second production run increased by 200 per cent and was shipped to the UK, Hong Kong, Singapore and Australia, again selling out within a matter of weeks.

Since then Charlotte has sold over 16,000 bags, achieving success in the mother and baby sector with mums who like the fact that the bags can be used as a changing bag yet still look stylish at the same time. The fitness industry is another sector that is proving successful.

Charlotte found the right materials and fabrics from the markets of Vietnam, as well as a factory to produce the bags for her.

She has spent many hours at the Mia Tui factory to ensure the workers have good working conditions and enjoy their environment. The use of under aged workers is forbidden. She has also developed work from home and basic skill development programmes for all Mia Tui makers.

Charlotte said: “My bags seem to have struck a real chord with mums and women from all walks of life. It can take you from the office to the airport and then out to dinner. I call it ‘a bag for all reasons’.

“I have had nothing but positive feedback about the bags and am excited about what the future holds for the brand.”

A party plan service, Mia Tui at Home, is due to be launched in spring to allow the bags to be sold directly to the consumer. This will be rolled out across the UK with a network of consultants following a successful trial party in Milton Keynes.

Visit www.miatui.com