Top national award win for recycling campaign

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A MOTIVATION scheme designed to persuade food company employees to see organic waste as a precious resource has won a top award.

The Adelie Food Group, based in Blakelands, Milton Keynes, has been working with environmental consultants WasteSolve in the industry-leading initiative.

Employees at Meadowbrook Bakery, in Tanners Drive, Blakelands and Buckingham Foods, in Wimblington Drive, Redmoor, are racing each other to sending nothing to landfill.

The Ready Steady Green project won the prestigious Association for Organics Recycling (AFOR) Food Waste Recycling Award, announced on February 10.

The campaign was launched in October 2010 and in its first two months Adelie generated about 50,000 KwH of electricity through sending food waste to anaerobic digestion and diverting 160 tonnes of food waste from landfill.

Since October 2010 the Ready Steady Green campaign has been introduced at eight sites and a further three sites will join the race in 2011.

Steve Wood, group operations director of Adelie, said: “We have the latest technology at our disposal, but our goal of zero food waste to landfill is only achievable with the commitment and enthusiasm of all Adelie colleagues. The creativity and expertise of WasteSolve’s ‘Ready Steady Green’ campaign has been key to gaining this `buy in’ and to its successful rollout across the group.”