Website-only media firm puts quality writing first

by David Tooley

david.tooley@jpress.co.uk

Duncan Mackay and Sarah Bowron with members of staff at Dunsar

Duncan Mackay and Sarah Bowron with members of staff at Dunsar

A NEW wave media company is showing its more traditional rivals how to make money from the internet.

Dunsar Media Company has continued on its upward trajectory since picking up the Most Promising New Business Award last year.

Judges at the Milton Keynes and North Bucks Chamber of Commerce Business Excellence Awards praised the company for its ‘international reach and rapid and sustainable growth’.

Since receiving the award Dunsar has moved into bigger premises in the MKTWO business park, in Bletchley.

Commercial director, Sarah Bowron, says the workload is burgeoning. The company turns over roughly £200,000 a year.

Dunsar is entirely internet based. It owns sports websites insidethegames.biz, insideworldfootball.biz and insideworldparasport.biz

A network of journalists, led by former Guardian athletics correspondent Duncan Mackay, file up-to-the-minute reports on worldwide developments around the Olympics, the Paralympics and world football. Their email updates are read by 15,000 subscribers, including top decision-makers and politicians, with other readers brought in by social networking sites Twitter, Facebook and LinkedIn.

While Duncan and his journalists bring the quality writing, Sarah, who confesses to have known little about sport, brings marketing acumen and softer skills to lift the company’s brand.

Dunsar is actively targeting emerging markets in the far east for growth, so much so that Sarah was pleased from a company point of view that England didn’t win the 2018 World Cup as prospects for growth are limited in this country.

> See a video of Dunsar at www.miltonkeynes.co.uk/news/business from March 29.