CITY based charity Toybox has launched a new fundraising initiative which it hopes will bring in vital funds for street children in Latin America.
The Lent driven initiative asks people to swap something of a higher value with something a little less pricey, save the difference and send it to support the street children.
Stephen Thorn, director of marketing and fundraising at the charity, said: “It’s a really simple and straight forward idea.
“Instead of taking the family out for a meal, simply pick up a take away save the difference and donate to the work of Toybox.”
The scheme promotes lots of ways in which you can get involved, from swapping a car journey for riding a bike or swapping an outing to the cinema for a DVD at home.
“Normally Lent is all about giving things up but this idea is to simply ask people to make a conscious decision to change something and save money during this time,” said Stephen
Toybox has calculated on average a family will save £22 by renting a DVD instead of going to the cinema which is enough to fund a street worker in Latin America for a whole day.
The charity hopes that the public will find the scheme really fun and rewarding. By asking people to swap something rather than make a straight donation, the scheme allows you to be creative, resourceful and charitable at the same time.
For those after a greater challenge the charity is looking for people to swap their Spring Bank Holiday for a Coast to Coast cycle ride to raise money for the street children. Full details can be found at www.toybox.org.uk/c2c