People are being asked to go without to raise money for World Vision UK’s 2013 Live Below the Line campaign.
It challenges people to eat and drink for £1 a day, for five days – the extreme poverty threshold beneath which 1.4 billion people worldwide are forced to live.
Mathew Neville, Public Engagement Director at World Vision is taking part in the challenge with his wife and three children. He said: “Live Below the Line gives people a unique glimpse in to the lives of those living on even less than £1 a day.
“For many of us it will be tough to feed ourselves on just £1 a day but in the developing world that money must pay for everything – food, water, healthcare, education, clothing – everything.”
The challenge will take place from April 29 to May 3, and aims to raise money for World Vision which will be spent on helping
vulnerable children in 100 countries across the world.
Stephen Brown, UK Campaign Manager, Global Poverty Project, said: “There is no experience like Live Below the Line. It really helps you understand the issues of extreme poverty. You appreciate the difficult challenges that those living in poverty have to face every day. For those living in extreme poverty, it’s not the choice between brown or white rice, but often the choice between food or lifesaving healthcare for your loved ones.”
To sign up to the challenge or for more information, please visit the website at www.livebelowtheline.com