Chargemaster has won the contract to set up and operate a new EV Experience Centre in Milton Keynes.
This will be the UKs first-ever shopping centre multi-brand showroom.
Milton Keynes was awarded £9 million Go Ultra Low Cities funding in January 2016 to encourage the uptake of low emission vehicles and hit the target of 23 per cent of all car sales being electric or plug-in by 2021.
The project is due to launch in spring and will be situated within the city’s premier shopping centre.
The ground-breaking new project will help residents understand the true potential of EV ownership.
As well as showcasing the latest EVs and exciting technology, highly trained independent professionals will be on hand to answer visitors’ questions and refer them to relevant local dealerships or partner leasing companies.
As an added bonus, Milton Keynes residents and businesses will also be able to test drive a range of vehicles on a short or long-term basis.
Brian Matthews, head of Transport Innovation at Milton Keynes, said: “Our commitment to making Milton Keynes a go-to destination and flagship Go Ultra Low city starts with our residents.
“We’re delighted to be working with Chargemaster on this project, and are confident that the team is best placed to champion the EV sector, considering their knowledge and experience of the industry.”
David Martell, Chargemaster CEO, said: “Being part of such a high-profile and diverse project is very exciting for Chargemaster.
“The centre will be the first of its kind and we are sure it will pave the way for other cities to follow.
“We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going green has to offer.”