Cracking effort from city store

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Dunelm MILL has announced it has raised £699 towards a massive £100,000 target for their charity partner of the year, the Wallace & Gromit Children’s Foundation.

Since kicking off the partnership just 10 months ago the UK’s leading homewares expert has hosted a UK wide tour with Aardman characters, Wallace and Gromit, making appearances at stores up and down the country including Milton Keynes, meeting with staff and customers for tea and cake.

Other fundraising events to date have included participation in the Foundation’s Wrong Trousers Day, when thousands of people pay a pound to swap their normal attire and step out in wacky legwear or just something ‘wrong’; cycling and running challenges across the country; bake sales; quiz nights; and the sale of exclusive Wallace & Gromit pin badges.

Dunelm Mill aims to raise as much money as possible throughout the year which will help fund a variety of projects for children’s hospitals and hospices across the UK, such as state-of-the-art medical equipment, family accommodation facilities, child-friendly environments, music therapy, arts programs and hospice care.

The money raised so far will provide free family accommodation to over 500 families so that they can be with their sick child, as well as art, music and play therapy to over 3,000 children for a whole year!

Chief Executive at Dunelm Mill, Nick Wharton, said: “We are delighted with the support both our staff and customers have shown Dunelm Mill’s ‘Charity of the Year 2011/2012’. The Wallace & Gromit Children’s Foundation is close to many people’s hearts and our staff members always fully embrace the opportunity to support the local community. We hope to be able to raise even more in the coming months and help many more children and their families.”

Head of Fundraising at the Wallace & Gromit Children’s Foundation, Marie Storey, said: “We are extremely grateful to Dunelm Mill. Their support has transformed the charity, enabling us to support thousands of sick children across the UK. We look forward to continuing working with stores nationwide to have lots of fun and help children in local communities.”

Dunelm Mill will continue to work with the Wallace & Gromit Children’s Foundation in 2012/2013.