Cracking the QR codes for chocolate treats

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This Easter, Milton Keynes’ leading full service agency held an innovative Easter Egg Hunt across its website and Facebook page, where smartphone users excitedly followed the QR codes and clues for their chance to win some chocolate goodies.

Easter Egg hunters scanned the codes on the Interdirect Easter bunnies to unlock the clues that took them around the website to find the hidden eggs and complete the story of Interdirect.

Interdirect’s competition saw more than 1,000 people enter from across the UK and resulted in a 1,381% increase in interaction on the agency’s Facebook page. The Interdirect website also received a 720 per cent increase in visits and an additional 3,434 page views in just one week! Facebook fans also rose by 83.73% during the hunt, thanks to the competition’s unique format which promoted user engagement.

Founder and managing director of Interdirect, Nicholas Mann said: “The concept was simple, but very effective, and with such fantastic results our team of online marketing and PR experts are already hatching a plan for the next social media campaign.

“Interdirect prides itself on being an exciting, vibrant and innovative full service agency, and is always thinking of the next multi channel campaign to promote its full breadth of services. We have been servicing our clients’ social media needs for well over two years now, and we are continually seeing outstanding results.”

Visit www.facebook.com/interdirect and ‘like’ the page to get updates and information about Interdirect’s exciting competitions.