MK Dons are among 13 clubs to have been awarded the Football League’s Family Excellence Award for the fourth year in a row.
Created in 2007, the Award is based on an independent assessment, commissioned by the Football League, of the family experience at all 72 League clubs during the 2010/11 season, using ‘mystery shopper’ families and recognising the outstanding experience club provides for young fans and families at stadium:mk.
With greater use of family areas and family pricing initiatives combining to attract more people to their first game, the 2010/11 season has seen an increasing focus on making the matchday experience itself more exciting.
In announcing the successful clubs, Football League Chairman, Greg Clarke, said: “The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.
“It is hugely encouraging to see that the number of clubs receiving the accolade is at its highest ever level, demonstrating the Football League’s commitment to securing the next generation of fans.”