SO, Jamie Oliver is on another crusade to get kids eating healthier. I say good luck to him.
The Naked Chef is facing a severe uphill battle trying to get the fast food generation interested in anything but chicken dippers, turkey drummers and Happy Meals.
I’m not saying I’ve never eaten fast food in my life because that would be a lie. We now live in a time of instant gratification where people want things as fast as possible without having to put much effort in.
Fast food, delivering exactly what it promises, is an easy alternative to cooking and people can just as easily pay to buy something cooked than cook it themselves when they get home.
I understand things are different from years gone by with parents having less time to prepare food.
I’ll be honest, when I get back from work or the gym sometimes the last thing I want to do is start cooking and I don’t have children or anything else to think of on top of that so I can sympathise with those who do.
However, obesity and diet related illnesses are slowly creeping in to society again and it is a situation which can be avoided. But there is one slight problem.
This week I was chatting to a guy at the gym and we were discussing what to eat for a healthy diet and we agreed that one of the biggest problems with eating healthily was the cost of it.
Why is it that foods that are so bad for you, full of additives and e-numbers are so readily available at an acceptable price whereas healthy foods and vegetables are priced so much higher?
I know people reading this will tell me it’s all to do with paying farmers for growing the produce and having it delivered and if that is the case then farmers should be subsidised for the work they do.
If you don’t have that much money then you will look at cost of food rather than quality. And I know from my life as a student that a lot of the frozen meals available are cheaper than fresh produce.
The facts make for horrible reading though. Obesity and diet-related illnesses are costing the NHS around £6 billion per year causing one in every ten deaths in the UK.
That is absolutely shocking. Latest statistics also reveal that 25 per cent of boys and 33 per cent of girls aged between two and 19-years-old are overweight or obese.
Some will say it’s glandular, others that they’re big boned. The truth is one of the keys to losing weight is exercise mixed with a good diet.
This is a problem that needs addressing now and it is good that a public figure such as Jamie Oliver is getting behind such a campaign, taking into account his notoriety and job.
If he can get children to change their habits now then that will stand the next generation in good stead before it’s too late.
If we don’t get this sorted soon could we see parents outliving their children?