Lifestyle fashion brand White Stuff is set to open its first store in a major UK shopping centre when it opens in thecentre:mk in October.
White Stuff will open the 2,400 sq-ft store on Sunset Walk, directly opposite House of Fraser and alongside other brands such as Kurt Geiger, Jaeger, Thomas Sabo and Phase Eight. The brand operates 83 stores across the UK.
Management at thecentre:mk, which boasts more than 27 million customer visits per year, is cock-a-hoop at the fashion coup which comes as part of the ongoing development of the new Premium Quarter of the shopping centre. The changes include a £4.5m refurbishment programme of House of Fraser and refitted units for retailers Jewels and Sunglass Hut.
Robert Hall, centre director of thecentre:mk said: “We are delighted to welcome White Stuff to thecentre:mk and see them as a great addition to our 240 retailers in the shopping centre. This is an exciting time for thecentre:mk and we always look to enhance our shopper’s experience with our unique and varied offering.”
White Stuff chief executive Sally Bailey said: “It is bigger than our average shop size so we will be able to provide the people of Milton Keynes with a great range of lifestyle clothing and accessories and still have space to run some fabulous events too.
“Each of our shops supports its own local charity and Milton Keynes will be no exception. I look forward to attending the opening of the 84th shop in our portfolio this October.”
Gavin Murray, asset manager, for thecentre:mk owners Hermes Real Estate Investment Management Limited, said: “With other retail options available in and around Milton Keynes, it is great to see new brands wanting to come to thecentre:mk. This is testament to the continued retailer confidence in the centre.
“White Stuff will be part of our Premium Quarter. Through our careful and considered approach we have been able to create a competitive tenant mix will continue to facilitate the development of this part of the shopping centre.”
The owners are continuing to invest in enhancing the shopping experience for visitors. This includes a major refurbishment underway to Next and John Lewis, totalling over £33 million.
Further to this, a controversial planning proposal has recently been submitted to Milton Keynes Council for the £40 million development of Secklow Gate enabling construction of a 90,000 sq ft flagship Primark Store and a further 17,000 sq-ft unit.”