Hundreds of die-hard Apple fans queued overnight to be among the first to get their hands on the latest iPhone.
The iPhone 6s and 6s Plus went on sale at 8am this morning at the Apple store in intu, Milton Keynes.
Crowds cheered as the first customer picked up his new state-of-the-art phone - while Queen’s We Will Rock You played in the background.
The iPhone 6s has an improved camera in both the front and rear of the phone, as well as 3D Touch - a pressure sensitive screen where users can press more firmly in order to open new shortcuts.
As the first customers joined the queue outside Apple at 6pm last night, Starbucks opened overnight to be on hand for refreshments.
intu opened the Oak Court facilities, and had security on hand to deal with the crowds. Apple also had their own security for the launch.