Visitors to thecentre:mk will soon be able to benefit from savings through a new iPhone application.
The iBalloon will be free to download from September 17 through iTunes and will see people exploring a ‘secret world’ where they can capture virtual balloons they can see through the apps viewer.
A random number of balloons will be placed around the shopping centre every week for the next four weeks.
People can then capture and transform the balloons into discounts at various stores and share with friends.
If people collect five balloons they will be entered into a golden prize draw to win a ride in thecentre:mk’s hot air balloon with a £500 gift card to use in any of their stores.
Melanie Beck, head of marketing and communications, said: “We’re incredibly excited for the launch of iBalloon this month and look forward to seeing our customers enjoy the virtual world that enhances the real shopping experience at thecentre:mk.”