Fashion will come alive at Midsummer Place Shopping Centre this weekend as a spring show takes over.
Kicking off fashion month on Saturday is ‘Fashion Live’, an all day show that will thoroughly entertain shoppers with dynamic dance routines and prizes galore.
Between 10am and 5pm there will be 16 mini fashion shows taking place throughout the centre. Each sponsored by one of the centre’s top brands, the shows will present the hottest looks of SS14. The dancers will march through the centre to their destination outside the sponsoring store where they will perform a three minute dance routine.
There are prizes to be won at each performance so spectators should make sure they stay put to be in with a chance of winning. Twenty-five numbered envelopes will be distributed to audience members; the person with the number that matches the one on display in store will win a prize.
Fashion Live coincides with the launch of the Midsummer Place Street Style campaign which aims to find Milton Keynes’ most stylish shopper. The winner will be crowned MK’s Style Hero and will go on to compete in the national competition where they could win £1,000 and become the face of a national intu campaign.
On the first three Saturdays in April (5th, 12th & 19th), the centre’s ‘Style Hunter’ will be scouting the malls for inspiring fashionistas. Anyone that she thinks has a great look and sense of style is in with a chance so those keen to get involved need to be in the centre to ensure they get spotted. The Style Hunter will then photograph each potential winner (with their permission) and load the shots onto a special app where voting for Milton Keynes’ Style Hero will begin.
The app will be available on the centre’s Facebook page in the tab section and on its website. Between April 7 and 27, the public will be able to access the app where they can vote for their favourite ‘Street Style’ look. More contestants will be added to the mix each week; votes are limited to one per person so voters need to consider carefully. The Street Style candidate with the most votes at the end of April will become the ultimate MK Style Hero. The winner will receive a selection of prizes to the value of £250 and two runner-ups will win smaller prizes. There will also be a prize draw for voters; everyone that casts a vote will be automatically entered to be in with a chance of winning £100 in vouchers.