Notorious areas for litter dropping have been targeted in a McBid to tackle rubbish in the Westcroft estate.
McDonald’s franchisee Ken Tomkins and crew from the Westcroft restaurant joined forces with Ops Consultant Thom Russell and employees from his seven local McDonald’s restaurants to tackle the problem.
They were also joined by Thames Valley Police and councillors Gerald Small, Edith Bald and Jean Nicholas.
The ‘Love Where You Live’ litter team was made up of over 50 people, including 25 McDonald’s crew members who wore high visibility jackets and armed with litter pickers.
They collected 25 bags of rubbish and encouraged the community to take responsibility for keeping their neighbourhood litter-free and take pride in their environment.
Ken Tomkins, Westcroft franchisee, said: “I’d like to thank everyone involved for their hard work and for setting a good example of what can be achieved when people pull together.
“Litter is an important issue, and it was great to see people coming together to tackle the problem, and help protect the local environment.
“Hopefully the event will help to raise awareness of the issues, educate people on how to dispose of rubbish properly, and encourage them to be more responsible.”
Now in its fourth year, this event was just one of a number of McDonald’s clean-up events taking place across the country in 2014 as part of Keep Britain Tidy’s anti-littering campaign, ‘Love Where You Live’.
The campaign encourages the public to take action and help reduce the amount of litter in their local area and across England by 2020.