A campaign to remind football supporters to drink sensibly and stay within the law has been launched across the Thames Valley.
Thames Valley Police and Hampshire Constabulary are encouraging World Cup revellers to ‘Watch Your Game’ during the football festivities.
Police will be focussing on alcohol related violence, drink driving and domestic abuse while the World Cup runs throughout June and July.
In 2010-11 there were 1.2 million alcohol-related hospital admissions (more than double the rate seen in 2002 – 03: 510,800 admissions) and around 15,000 deaths caused by alcohol.
Alcohol misuse is linked to over half a million recorded crimes.
Throughout June, both forces will be conducting drink/drug operations at all times throughout the day and night across the Thames Valley, Hampshire and the Isle of Wight.
Every driver involved in a collision will also be breathalysed as a matter of course.
PC Jon Little, from Thames Valley Police HQ Operations, said: “The 2014 World Cup is about to start and there are high hopes for the England team. Although the tournament is taking place in Brazil, there will be a huge interest and supporters of all nations will be following the tournament over here.
“Thames Valley Police will be putting extra resources in place to help support LPAs with any increase in incidents related to the football. Plans are in place to conduct high visibility patrols in night time economy areas during World Cup matches.
“We are all hoping that people watching the games do so in the celebratory spirit that is intended during the World Cup, but we have all experienced what can happen when alcohol, football and national pride are combined, and we will have resources in place should any issues occur.”
Both forces will be tweeting using the hashtag #WatchYourGame during the World Cup.