MP Mark Lancaster popped up to support the British Heart Foundation (BHF) on Thursday.
Mr Lancaster met shop staff and volunteers at the charity’s first ever pop-up shop at the Palace of Westminster.
He heard how BHF shops raise vital funds for life-saving research and added the charity’s voice to the call for people to Ramp up the Red this February in highlighting the work of the British Heart Foundation.
Coronary heart disease is the UK’s single biggest killer, responsible for almost 74,000 deaths in the UK each year, an average of 200 people each day. There are currently 2.3 million people in the UK living with coronary heart disease.
Mike Taylor, retail director at the BHF, said “We wanted to show MPs just how important our shops are – without our shop staff, including 23,000 volunteers across the UK, we simply couldn’t continue our life-saving work.
“It is fantastic to see Mark Lancaster showing their support and ramping up the red. All the money raised this February will help us truly fight for every heartbeat.”
Mr Lancaster said: “I am delighted to help raise awareness of heart disease by taking part in Ramp up the Red. We can only hope that our efforts help beat this devastating disease which can affect anyone, from babies to grandparents.
“By popping up in Parliament, the BHF has reminded us of the vital role their shops play in raising funds for life-saving research.”
For more information about Ramp up the Red or to donate please visit bhf.org.uk/red