Puppy power as dog taste tests new products

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A dog has helped to launch a new range of treats onto the shelves of the new Waitrose store in Milton Keynes.

Pepper, a one-year-old Cockapoo, has been helping to promote a new range of healthy, environmentally friendly treats for Pooch & Mutt Dog Supplements in the Waitrose supermarket at Oakgrove.

They have given Pepper the title of Product Development Executive after she tested the new flavours and they used her favourite.

Pooch & Mutt director Guy Blaskey, who is also Pepper’s owner, said: “Pepper comes to the office every day and is very much part of the team. She even joins us for after work drinks.

“When she first started coming to work we joked that she was here for NPD purposes, but it turned out that she played a very key role in the development of our treat range, which launched in Waitrose this month.

“We received a variety of samples from different manufacturers and Pepper had her clear favourites. These were the ones that we developed.”