Rebrand kicks off at Wilkinsons

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THE Wilkinson store in Bletchley, kicked off its re-branded image on Thursday with a spooktacular Halloween themed opening.

As special guests from MK Dons Sport and Education Trust officially unveiled the home and garden retailer’s new look to the public.

To mark the re-opening, MK Dons FC mascots, Donny and Mooie, chief executive of the club’s Sport and Education Trust, John Cove, and first team player, Luke Chadwick, took part in a ribbon cutting ceremony to declare the new look store open. They were joined by four long serving members of staff, Wilkinsons’ head of property, Ian Cutts and store manager, Beaven Conniff.

As part of Wilkinsons’ commitment to the local community, Beaven presented John with a cheque donation towards the club’s Sport and Education Trust, which will contribute to the trust’s work in helping everyone in Milton Keynes, regardless of age and ability, to enjoy the benefits of living a healthy lifestyle.

The first 100 ‘early bird’ shoppers through the doors each received a Halloween themed cupcake to celebrate the new ‘Wilko Boo!’ range available in store. A raffle to raise money for Wilkinsons’ charity of the year, Age UK, was also hosted and one lucky customer walked away with a hamper packed full of spooky Halloween goodies from the new range. The raffle raised vital funds for the charity, which works with the elderly community to help them flourish during their later stages of life.

A scary witch stiltwalker also entertained shoppers outside the store throughout the day, and posed for photographs to get everyone in the Halloween spirit.

The fun will continue on Saturday 29th October when the first 50 shoppers through the doors with children will receive a free pack of Halloween themed sweets and a face painter will be transforming children into a variety of ghastly ghosts and ghouls.

Beaven said: “Re-opening day has been a resounding success and I am incredibly proud of what the team has achieved. The store looks better than ever and we have already received some fantastic compliments from our loyal customers about the bright and modern design, which makes all the hard work worthwhile.

“It was great to have representatives from MK Dons along to help us re-open the store. They really helped to make the relaunch a memorable occasion for everyone involved.”

John added: “It has been an absolute pleasure joining Wilkinson today as the store unveiled its rebranded image. The club is extremely grateful for the donation to the MK Dons Sport and Education Trust, which will go towards our work in giving the people of Milton Keynes the benefits of living a healthy and active lifestyle.”

A family owned firm after 80 years of trading, JK Wilkinson opened his first store, situated on Charnwood Street, Leicester, in 1930. The company’s portfolio has expanded significantly over the eight decades that have followed, and there are currently 362 stores across the UK, including 10 in Scotland.

Wilkinsons is launching an upmarket own-brand range, including more than 100 home and kitchenware products as it seeks to appeal to quality conscious customer. The range – named ‘Wilkinson’ – will launch in stores in the autumn, and will include items such as Egyptian cotton bedding, cooking utensils and glasses.

Serving over 178 million customers each year, and selling over 25,000 product lines, including health & beauty, gardening equipment, cleaning products and homewares both in store and online at WilkinsonPlus, Wilkinsons is dedicated to providing its customers with high quality products, choice and first class, friendly service.

Wilkinsons is committed to Britain’s high streets and prides itself on being a community focused retailer, actively supporting of local charities, community groups and care organisations, as well as its national charity of the year, Age UK.