Sofa so good for small firms as one in five brits are swayed by a business name: MK florist ranks third in UK list

Punnier the better: Can you name more?
Punnier the better: Can you name more?

A city florist was voted the third punniest business name in the UK.

Back To The Fuchsia, on Hunter Drive, Bletchley, was praised for being fun and quirky by the public in research commissioned to mark the launch of the Nectar Business Small Business Awards.

When asked to choose from 100 existing small businesses with memorable and quirky names, The Codfather (fish & chip shop) came out top with 24 per cent, closely followed by Curl Up & Dye (hairdressers) and Back To The Fuchsia (florist), both on 23 per cent.

One in five Brits admits to avoiding a business just because of its name – and this increases to almost a third amongst 16-24 year olds.

With a record 330,000 businesses starting in 2014 and even more predicted to launch this year1, choosing a relevant and memorable business identity could be key to helping ensure future success.

The research found that quirky named businesses are the ones most likely to get people talking, with 44% of Brits likely to strike up a conversation with friends, family or colleagues after seeing one – compared to just 19% for anonymous, non-descriptive names – typically the favoured moniker of solicitors, accountants and advertising agencies.

Not far behind was Arnie’s Sarnies – You’ll be back (sandwich shop), Florist Gump (flower shop) and A Fish Called Rhondda (Welsh Fish & Chip shop) each with around 20 per cent.

Other high ranking businesses included Bits & PCs (computer repairs), Doggy Style (dog grooming) and Barber Blacksheep (hairdressers).

Dr Jaywant Singh, associate professor in marketing, said: “The quirky British sense of humour is key to the success of these clever and memorable business names, and this is something we excel at as a nation – both the owners creating them and the public appreciating them as willing customers.

“It‘s factors like brand names and notable awards that help businesses stand out in an already crowded marketplace.

“Brand name is the centrepiece of a company’s identity and its marketing activities. Quirky or idiosyncratic brand names are highly suggestive and are capable of leaving strong memory traces. Customer associations with such brand names are often instrumental in generating recommendations.”

1. The Cod Father

2. Curl Up & Dye

3. Back To The Fuchsia – Hunter Drive, Bletchley, Milton Keynes

4. Arnie’s Sarnies - You’ll Be Back

5. A Fish Called Rhondda

6. Florist Gump

7. Doggy Style

8. Bits & PC’s

9. Barber Black Sheep

10. Jack The Clipper