A giant delivery box added a new dimension to the Milton Keynes skyline this week as the new state-of-the-art ODEON cinema received its most exciting arrival yet.
The cinema, which officially opens in MK1 tomorrow, will house the biggest screen and first IMAX in Buckinghamshire.
And to celebrate, ODEON released a selection of images to bring the sheer size of the screen to life and portrayed other cinema items as ‘super-size’ - further highlighting the scale of the gigantic screen.
Using perspective photography skills, images show a box depicting the 10.3m x 18.5m size screen being delivered to the cinema, in reality such screens are delivered in gigantic rolls, weighing 120 kilograms and taking a team of 8 screen specialists weeks’ to transform the rolls into a cinema screen.
Further photography shows an ODEON staff member being dwarfed by a larger-than-life looking frozen drink and huge-looking pick ‘n’ mix sweets at the cinemas’ Milton Keynes Stadium car park.
The new IMAX screen, which stands 10.3 metres high and 18.5 metres wide, is bigger than many larger-than-life film characters including Shrek (2.4 metres high), The Hulk (7.6 metres high) and Optimus Prime (9.7 metres high).
Meanwhile, the screen is as wide as the F-14 Fighter Jet flown by Tom Cruise in Top Gun and the equivalent width of two and a half double decker buses (see infographic for further comparisons).
ODEON’s MK1 general manager, Stephen Shaw, said: “We wanted to display the size of our IMAX screen in an entertaining and interesting way and hope that these incredible images will set the tone for the level of entertainment people can expect to receive at ODEON Milton Keynes Stadium.
“If our huge IMAX screen was delivered in this way it would have taken a team of over 100 staff to carry it in, it is truly huge. We can’t wait to take the breath away of our guests when they experience it for the first time.”
The flagship cinema will boast some of the most innovative and technologically advanced equipment available in cinema today.
The state-of-the-art facility will also offer the best film experience outside of London and is set to put Milton Keynes back on the cinematic map.