Chairman Jason Heenan is hoping Bletchley Town Cricket Club can rise from an England Ashes victory this summer after signing up to hold a Club Open Day.
Nothing quite grips the nation like an Ashes series, and with England aiming to keep the urn this summer, the England & Wales Cricket Board (ECB) wants everyone to get in on the act.
By holding Club Open Days, teams can attract new members, players, spectators and sponsors on Investec Ashes Saturdays or Sundays of their choice.
Clubs can invite the local community to enjoy the cricket whilst showcasing facilities, cricket playing opportunities and everything else they have to offer – whilst guests can keep an eye on the cricket out in the middle and on the TV.
Clubs who already have a Sky Sports subscription that host an Open Day will get £140 from the ECB towards their monthly subscription, while those new to Sky will be offered an exclusive subscription offer featuring a six-month break clause.
Hundreds of clubs have already signed up, and Heenan is hoping the scheme can help lift Bletchley’s spirts after a disappointing start to their Cherwell League Division Two season.
“We’re hoping to get the community involved as much as possible and the enthusiasm is definitely there,” said Heenan, whose club are holding open days on each Ashes weekend.
“If we can also get some extra publicity out of it and get more people coming down to our club then that is all well and good.
“I imagine we will get a good turnout on the day but we’ve not won yet this season so it would be nice for us to get a result on the pitch.”