Dons miss out on £4m promotion windfall

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DONS have been left counting the cost of missing out on promotion this season - and that cost is thought to be about £4million.

Peterborough take on Huddersfield for a place in the Championship on Sunday, just over a week after they edged past Dons in the League One play-off semi final.

But Posh’s 4-3 aggregate win has left a bad taste in the mouth at stadium:mk after Darren Ferguson’s side booked their place in the final at Old Trafford thanks – in part – to that awful first leg refereeing decision by Jonathan Moss who gave Posh a penalty for a foul that was clearly outside the area.

And the full cost of that horrible mistake is now starting to become clear. The 2011/12 season will see Dons pocket £650,000 for TV rights and Football League sponsorship in League One, while Championship clubs get £2.4m.

Missing out on play-off final income, plus increased sponsorship and gate receipts, is likely to add up to another £2m, leaving the club an estimated £4m worse off than they might have been. That could have an effect on boss Karl Robinson as he targets another shot at promotion out of the third tier, and he’s already admitted that he was forced to make cuts to his budget earlier this year.