MK LIGHTNING can now add the title of the UK’s best-groomed ice hockey team to the club’s list of achievements after starring in a TV commercial for The Bluebeards Revenge.
The commercial sees a mystery intruder infiltrating a training session, thwarting the Lightning defence and scoring past netminder Alex Mettam. It then ends with the mystery blonde giving one player a particularly close shave using the brand’s shaving products.
Lightning player-coach Nick Poole said the team had enjoyed filming the advert. He said: “It was great to get the Bluebeards Revenge team in to film the advert during one of our training sessions – we all had a lot of fun.
“In fact, the only problem we had was getting Alex Mettam to actually let a shot past and into goal – that took a few takes!
“One of the great things about Lightning is the team ethic we have – there are no ‘superstars’ here, everyone was happy to take equal billing and let the products take the starring roles.“
Nick Gibbens, PR and marketing manager for The Bluebeards Revenge, said: “We’ve invested a lot of time and effort looking for and researching the right sports team to star in our ‘Train Hard Shave Easy’ commercial and the MK Lightning were at the top of this list.
“Ice hockey is not only a tough and manly sport, it’s also one of the fastest-growing participation sports in England. It fits absolutely with The Bluebeards Revenge brand.”
The commercial will initially launch on The Bluebeards Revenge’s popular Youtube channel and then be released onto the TV in 2012.
The Bluebeards Revenge, dubbed the ‘world’s manliest grooming range’, agreed a major one-year contract to become Lightning’s new helmet sponsor and ‘official partner’ in September. The name and logo of the iconic Bluebeards Revenge brand will now appear on Lightning’s helmets throughout the 2011/12 season.
To watch the video, visit www.youtube.com/watch?v=kJFZBJz4sJA
It’s back to the serious business of English Premier League action for Lightning’s players this weekend though with a tough trip to Sheffield Steeldogs on Saturday followed by home game against Telford Tigers on Sunday.