Business wins national Theo Paphitis SBS Award


Business wins Theo Paphitis Small Business Sunday Award
I’m the founder of Nyu Nyu – a micro crochet jewellery brand born in 2022.
Inspired by the miniature world, I turn the fleeting beauty of flowers and plants into delicate, lifelike crochet pieces you can wear and carry close. Each creation captures a moment of nature, preserved through intricate threads and gentle hands.
Nyu Nyu began as a way for me to reclaim my 'me time' – to quietly create, reflect, and pour my heart into something I truly love. Life is short, and I believe in making space for joy, creativity, and the little things that bring meaning. I don’t want to look back with regrets for not doing what I love.


Joining the SBS community would mean the world to me – to connect with others who also believe in dreaming big, starting small, and creating beauty one step at a time.
We’re absolutely thrilled to be chosen by Theo Paphitis as an SBS winner. This recognition puts our small business in the spotlight and gives us a fantastic opportunity to connect with other entrepreneurs, access new opportunities, and continue growing.
Winners of SBS gain entry into a supportive community of over 4,000 small businesses, with networking events, training opportunities, and increased media exposure.