Gaming fans are being invited to take their unwanted Chrsitmas sock gifts to a Milton Keynes store to get money off their favourite games.
GAME at the centre:mk has announced its New Year Sock Swap campaign today.
Each pair of unopened socks will result in £2 credit to put towards a video games, console or accessories. The socks will then be donated to a local homless charity.
A GAME spokesman said: "Following the Christmas period, unwanted socks get thrown to the back of the drawer and forgotten, or worse still – they go straight in the bin.
"Over 25 per cent of Brits class socks as their least-desired Christmas present, with a combined £5B a year wasted on unwanted presents, whilst the number one requested item for the UK’s homeless shelter is socks!"
For more information visit www.game.co.uk or hashtag #GAMESOCKS on Twitter.