Brooklands Farm Primary School wins Breakfast Club Early Adopter Award

The school’s win was announced at the Kellogg’s Breakfast Club Awards at the Houses of Parliament. Now in its 14th year, the awards celebrate breakfast clubs up and down the country and the teachers and support staff who go above and beyond to support their students to get the best start to their day.

In partnership with the Department for Education (DfE), Kellogg’s introduced the Free Breakfast Club Programme Early Adopters Award to celebrate the schools which are pioneering the rollout of free breakfast clubs across England. The new category recognises their efforts participating in the DfE’s Early Adopter scheme, which provides early access to government funding to deliver free breakfast clubs.

Each morning, the breakfast club at Brooklands Farm, one of the largest Primary Schools in the UK, offers a rich variety of engaging play-based activities alongside breakfast to 850 pupils. These include arts and crafts, water play, construction, sports, physical activities, mindfulness sessions, and much more, ensuring every child starts the day stimulated, active, happy and ready to thrive.

Brooklands Farm Primary School runs a Young Chef Programme, where children can apply to work alongside the school’s in-house chef. These young chefs help prepare a range of breakfast options and take on responsibilities for running the Breakfast Club. This hands-on experience has a powerful impact, helping students grow in confidence, develop skills and significantly boost their self-esteem.

This year’s awards were hosted in the Houses of Parliament by Andrew Ranger, Wrexham MP, with representatives from the Department for Education, The Royal Foundation, Forever Manchester and Morrisons also in attendance.

Early Education Minister, Olivia Bailey, said: “As part of our Plan for Change, we are rolling out free breakfast clubs up and down the country, helping to give every child the best start to their day and parents a little bit more breathing room in the morning.

“Brooklands Farm Primary School is a shining example of why this government has committed to rolling out free breakfast clubs. The hundreds of children attending every day get the benefit of enriching activities and a nutritious breakfast, so they feel ready to learn when that school bell goes.

“With the national rollout of free breakfast clubs starting in April 2026, thousands more parents and children will begin to benefit from these clubs, saving up to £450 per year and giving every child the best start in life.”

Emily Darlington, MP, said: “I’m delighted that Brooklands Farm Primary School in my constituency has won the Free Breakfast Club Programme Early Adopter Award at this year’s Kellogg’s Breakfast Club Awards. The breakfast club is a brilliant example of the importance and positive role these clubs have on children and parents. Now more than ever, it's vital we recognise the work of breakfast clubs, to ensure our young people start the day fuelled and ready to learn while also addressing the root cause of child poverty and food insecurity"

Andrew Ridge, Social Impact and Sustainability Lead at Kellogg’s said: “We’ve been supporting breakfast clubs for nearly 30 years, so we understand the important role they play for families. Our own research shows an increased demand in recent years, with almost double the amount of children visiting a breakfast club every day in 2025 vs 2023*.

“The positive impact these clubs have on children is made possible by the passion and commitment of the teachers and volunteers behind them. That is why, every year, Kellogg’s is privileged to honour the amazing work that breakfast club leaders, teachers, and everyone involved, do every day to help make the clubs so special.”