Toy company donates £1 for each frontline hero doll sold to help sick children in Milton Keynes

MGA Entertainment, an independent toy company, has donated a portion from the sales of its new limited-edition L.O.L. Surprise!™ MGAE Cares Frontline Hero doll to a number of children’s hospital charities and wards including Milton Keynes Hospital Charity.

Paul Strong, trust fundraiser at Milton Keynes Hospital Charity, said: “We are extremely grateful for this generous donation from MGA Entertainment. The money will be used to enhance the stay of our young patients on the children’s wards.

"It means that we can purchase items to help us go over and above for our young patients and make their stay in hospital that bit easier.”

Samantha Wilson, from MGA Entertainment, said the uncertain and challenging times call for us all to get involved and do what we can to help.

She said: "We are extremely proud to be able to support these five incredible charities through the sale of this product – connecting directly with children in hospitals – and look forward to continuing this support into the future.”

The doll has been created to help children understand the importance of current health and safety measures during the pandemic. Dressed in a white lab coat, the doll comes complete with a signature mask accessory sticker and a special MGAE Cares heart sticker.

It is available to purchase now from Smyths, The Entertainer and Amazon.