Shopping centre is full of eastern promise

Apricot, a new store at thecentre:mk
Apricot, a new store at thecentre:mk

The development of the eastern end of a major shopping centre has been given a huge boost by a fashion brand signing a 10 year shop lease.

Fast fashion brand Apricot enjoyed success in a temporary unit at thecentre:mk and has now opened at unit 37, 133/135 Silbury Arcade.

In the last year the eastern end of thecentre:mk has seen more than £33million invested in it. This has included a major refurbishment of John Lewis and an enhanced and extended Next. Other major retailers including Mothercare and Lakeland have also recently opened.

The centre’s owners see it as proof that the venue can compete against other retail developments in Milton Keynes and beyond, including near the football stadium in Bletchley.

Gavin Murray, asset manager, at Hermes Real Estate Investment Management Limited, said: “With other retail options available in and around Milton Keynes, it is great to see that retailers, such as Apricot, still see thecentre:mk as their first choice. This latest opening is in line with our strategy to implement a tailored asset management programme to meet the demands of the 27 million customers that visit the centre each year.”

thecentre:mk is owned by Hermes and PRUPIM and has more than 230 stores, cafes and restaurants all under one roof, anchored by John Lewis, House of Fraser, Marks & Spencer and Next.

Apricot now has amore than 350 concessions and 12 standalone stores in the UK and Ireland.