360 Play pledges to support The Henry Allen Appeal

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The family of Henry Allen has been left delighted after a city play centre announced it as its charity of the year.

Following its recent search for a local charity to support in the Milton Keynes area, the 360 Play children’s play centre in Knowlhill has now announced that it has made The Henry Allen Appeal its official charity for 2013.

The Henry Allen Appeal was set up by the parents of three year old Henry Allen who is fighting against Stage 4 High Risk Neuroblastoma, a form of cancer. The appeal is in association with Families Against Neuroblastoma (FAN) and is aimed at raising funds to allow Henry to receive the best treatment possible for his condition, wherever in the world that might be.

FAN helps families like Henry’s raise the large sums needed for the necessary treatment but rely heavily on the generosity and support of the general public, especially the local community. The support of 360 Play will be a part of that for The Henry Allen Appeal for the rest of 2013, with the company helping in a variety of ways.

360 Play managing director, Duncan Phillips, said: “Our support of The Henry Allen Appeal is a natural fit with what we do and the market we are aimed at.

“It’s a genuine pleasure to choose this charity and to be able to provide support to Henry, his parents and all those involved in raising funds for his treatment, be that in the UK or overseas. We look forward to working with the appeal and to hopefully providing new fund raising opportunities for Henry’s benefit.”

For the charity, Sheila Higginbotham, a close family friend and Appeal Team member, said: “We are delighted that a large organisation like 360 Play has chosen to support Henry’s appeal. He is becoming a household name in Milton Keynes and further afield and 360 Play, a professional and child centred company, will help us to spread the word and raise the vital funds needed.”

Full information on The Henry Allen Appeal can be found at www.thehenryallenappeal.com while details of 360 Play can be found at www.360play.co.uk.