Almost six million Christmas visits to city’s shopping centres

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The city’s two main shopping centres recorded almost six million visits between them over the busy Christmas period.

Thecentre:mk claims it “significantly outperformed” national benchmarks, with many retailers reporting strong sales post the last minute Christmas rush.

Over 2,000 people queued for the beginning of the Next sale at the centre on Boxing Day, adding to the already very impressive festive figures of some 3.8 million people who visited thecentre:mk since its Christmas trading began.

Director of thecentre:mk, James Waugh, said: “With many shoppers looking for a last minute bargain, thecentre:mk welcomed just under a quarter of a million customers through its doors on the last two shopping days before Christmas, an uplift of 23 per cent year on year.

“The footfall peak before Christmas was December 23 with over 138,000 customers welcomed to the centre, while post Christmas we had over 130,000 customers welcomed on the 27th – in line with the beginning of the John Lewis clearance.”

Meanwhile Midsummer Place Shopping Centre has announced figures of more than two million visitors over the Christmas period.

Nearly 65,000 people left it to the last minute to shop on Christmas Eve, and Boxing Day queues started outside Debenhams before 6am, while the multi-storey car park was at capacity by 8.30am as a total of 80,000 people searched for the bargains.

General manager of Midsummer Place, Martin Hindson, said: “During the Christmas period we delivered a strategic social media campaign to give our retailers a direct local link to their audience while shoppers were given content rich information about bargains, discounts and gift ideas.

“This year, social media has played a bigger part than ever before and I can only see this growing as the need for information increases.

“I’m delighted to see the retailer units are nearing capacity again and we have a few new additional arrivals at the start of the New Year.

“2014 is going to be an exciting year for us as we make several improvements to make the customer experience an even more enjoyable one.”