A ‘Turn It On’ campaign window display by Ann Summers has turned shoppers right off at thecentre:mk.
They complained the life-size poster of three scantily-clad women was far too raunchy for a family shopping centre.
But the store’s head office was reluctant to take it down, insisting it was “responsible marketing”.
A spokesman said: “We believe our latest campaign portrays a positive message to our customers as it empowers and encourages women to feel sexually confident.”
Some shoppers were less impressed though.
“It’s disgusting. Near naked women brandishing whips is certainly not the kind of thing I would want my children to see when we are out shopping,” said one.
The centre:mk management were guarded in their comments about the display.
Head of Marketing Shaun Rhodes told the Citizen: “As a high street brand Ann Summers will often push the boundaries in their communication generating media debate and the window display was an example of that.”