Beckham could visit your school

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In April 2011, Sainsbury’s launched the 1 Million Kids Challenge, which is backed by Sainsbury’s Paralympic Games Ambassador David Beckham.

It aims to get children from The South East, and across the UK, to try out Paralympic sports ahead of the London 2012 Olympic and Paralympic Games.

The challenge has already smashed through its target with over 2.3 million kids across the UK signed up to take part – but the real challenge starts now! With only a few weeks left to register for the chance to meet the world’s biggest sports star, Sainsbury’s is now calling on all participating schools and clubs to submit their final participation numbers.

One school, club or group will win an exclusive visit from the face of the challenge David Beckham, whilst a further 10 organisations who have submitted their results will win the once-in-a-lifetime opportunity to be involved in the Paralympic Torch Relay. For further information or to submit participation numbers for the chance to meet David Beckham visit: or by calling 0844 415 8440

Commenting on the initiative, David said: “I can’t wait to visit the winning school, club or group and hear all about their experience of Paralympic sport.”

Since the challenge opened over 1100* schools, clubs and organisations from The South East have registered with Sainsbury’s Active Kids scheme and all received free equipment for three Paralympic sports: Goal Ball, Blind Football and Sitting Volleyball – with everyone who submits their results qualifying for a chance to meet the football superstar.

Encouraging the participating organisations to send in their feedback, David added: “I’m really excited that I will be visiting the winners as it’s a great opportunity to see first-hand how everyone got on.”